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Pret A Porter

Image created in 1981
Limited to 250
Printed image size
128.0cm x 103.0cm

Medium: Ink sublimation on aluminium, numbered and signed by the artist

Good To Know:
~ The aluminium used is ‘avionic’ which prevents rust
~ The panels have a special emulsion coating
~ The image is created using an ink sublimation technique
~ A Roland & HP Large Format Printer is used to apply the image
~ The panels are press-heated to infuse the image into the metal
~ The prints have an archival value of 100+ years (longer than any other printing method)
~ The prints can be cleaned using a soft cloth or feather duster
~ CoA (Certificate of Authenticity) signed by the artist

Arty-Fact: Over a quarter of a century later, the poster (Pret A Porter Feminin) is still considered a classic design in the fashion industry. In its day, it catapulted Razzia – the artist and idea – to a new level.

In the words of the artist, “When this image became ‘alive’ through the various advertising channels, I understood that I had to go further with it. The idea of producing a poster came…I had to push hard for Pret A Porter (Paris Fashion Show) to accept the idea that the poster should be published and sold at the show. They didn’t want to go in this direction. After hours of struggling conversations, they finally assented...People snatched up 1,000 posters at the show in just five days! It was a success. This image probably changed the course of my life and career. All of a sudden I became known as an Art Director and a Poster Artist. At that moment all doors were open to me, and they have remained open since.” Source: “Razzia – 25 Years Of Poster Art” by Mickey Ross

More original art and limited edition prints available at Addicted Art Gallery
View all Razzia (Gérard Courbouleix-Deneriaz) art for sale

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