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The Souper Dress

Available from
Unknown edition
Framed: 114 x 78cm
Printed image size
Dress: 96.5 x 59.5cm

Andy Warhol
The Souper Dress, c1968
Titled on a care label affixed to the neck
Screenprint in colours on cellulose and cotton
Dress: 96.5 x 59.5cm
Framed: 114 x 78cm

It's tempting, when taking a trip through the history of art, to think of each artistic movement as a sort of club, with membership rules and a mission statement. With a few exceptions, the reality is usually a lot messier. This is especially true of Pop Art, which was never a movement as such but, as art historian Marco Livingstone neatly put it, "a sensibility emergent in the 1950s and rampant in the 1960s."

From its earliest days, Pop Art had broken down the boundaries between art and commerce, image and design, the rarefied and the everyday. Warhol himself had begun his career as an acclaimed fashion illustrator. It was natural then that fashion should so emphatically embrace the spirit of Pop.

Warhol's iconic 1962 exhibition of soup can paintings had brought him widespread fame. Selected New York socialites had begun to wear custom-made dresses bearing Warhol's design to gallery openings. Private commissions from the artist himself, they were never sold commercially and were incredibly exclusive.

These developments did not go unnoticed by the Campbell's Soup Company, who were keen to make the most of their newfound cult status. Combining the fad for paper dresses with Warhol's imagery, they launched a promotion in which anybody who sent them two soup labels and a dollar would be mailed a "Souper Dress" in return. The dresses could not be washed and were only intended to be worn once or twice. The hem could be cut to the preferred length by using the stripes at the bottom as a guide. The first of these dresses were made in 1966, when paper clothing was being heralded as the future of fashion. As it turned out, most wearers found that such items tore and creased far too easily to be practical, and the trend had largely run its course by the end of the decade.

Examples of the Campbell's "Souper Dress" are held in major museum collections across the globe. You can find them in MoMA (New York), The Metropolitan Museum of Art (New York), Fine Arts Museums of San Francisco, the Museum of New Zealand (Wellington), and the V & A (London).

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Framing - This piece has been framed by an experienced in-house framing team to conservation standards. This is included in the price. We use archival materials and 99% anti UV glass to ensure the long-term safety and stability of the artwork. All frames are bespoke, taking into account the precise needs of each piece in terms of preservation and presentation. Visit our website for more information.

Interest-Free Payment Plan - At Hidden, we believe art should be accessible. Therefore, we have interest-free instalment plans where our customers can spread the cost of their artwork over 12 months. To take the work off the market, we require a 20% deposit. Then, the rest is paid off in equal, monthly instalments. During this period, Hidden will look after your artwork. For more information, please get in touch.

Home Approvals - Want to see the artwork in situ? There is a lot to consider when buying art: artist, subject, age, provenance, budget, and we can only apologise for making it more difficult by having such fantastic works to choose from. To compensate, we’re delighted to be able to offer you a home approval if you live close to one of our Hidden cities. Visit our website for more information, or feel free to get in touch.

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Hidden focuses on sought after, limited edition prints by the most illustrious artists of the 20th and 21st centuries. Visit our website to view more work from our collection.

**Hidden is compliant with Anti Money Laundering regulations and registered with HMRC in accordance with 5AMLD. This means that should you wish to purchase work/s for the sterling equivalent of 10,000 Euros or over, we will ask you for some additional verification for anti-money laundering purposes.**

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