Medium: Chromogenic print on Fuji crystal archive type 'c' lustre paper, signed and numbered by the artist.

Edition:
- Regular Format: 1 to 50 + 2 AP
- Medium Format: 1 to 25 + 2 AP
- Large Format: 1 to 15 + 2 AP

Size:
- Regular Format: 76.2cm x 48.3cm
- Medium Format: 114.3cm x 72.6cm
- Large Format: 152.4cm x 96.8cm

Good To Know: Printed to order, shipped direct from the artist's studio, accompanied by a CoA issued by the artist

Price:
- Regular Format: USD $6,000
- Medium Format: USD $8,500
- Large Format: USD $10,500

Prices exclude international shipping and applicable import duties / charges. Please contact our gallery to obtain a shipping quote.

Series: Branded

Arty-Fact: “A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.” ~ Scott Bedbury

Companies can create subcultures through advertising and intense repetition. Through the use of their powerful logo, branding can hypnotize consumers to blindly follow a cultural agenda.

Through this conceptual photographic study, Jamie displays that when adorned with logos, we automatically identify with preconceived ideas and lifestyles.

Using the model’s skin as the canvas, one image even shows a woman’s derriere literally branded with a YSL logo. Jamie compares this phenomenon to the branding process used by cattle ranchers to distinguish their herds.

Jamie’s over-the-top depiction of superfluous logos warns the viewer of the herd mentality, while inspiring them to celebrate their own individuality.